Blooming Jelly Super Brand Day | Mega Live in Los Angeles
11/8/20251 min read
In 2025, marking its 11th anniversary, Blooming Jelly joined hands with TikTok Shop Super Brand Day to launch its first-ever large-scale brand campaign from April 26 to May 2. The event marked a bold step for Blooming Jelly — from a product-driven brand to one focused on global brand building.
To bring the campaign to life, our agency organized a Mega Live event in a luxury mansion in West Hollywood, featuring a poolside setup and elegant summer-themed décor that perfectly reflected the brand’s chic swimwear style. The event brought together local U.S. influencers, creating a lively and immersive livestream experience that deeply resonated with American consumers.
Leveraging TikTok Shop’s content-driven e-commerce ecosystem, Blooming Jelly achieved over 100 million impressions during the campaign, with GMV exceeding expectations by 132%, and overall sales increasing by 1075% compared to the benchmark.
Through influencer collaborations, engaging short videos, and the captivating Mega Live, Blooming Jelly not only generated viral buzz and strong conversions but also built a solid foundation for long-term brand growth in overseas markets.
As the brand’s founder Neo stated, “TikTok Shop is not just a sales platform — it’s the core of our brand storytelling.” Blooming Jelly will continue to strengthen its livestream and short-form video strategy to achieve full-scale global growth.
